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Rum
Malibu Rum originated in 1978 as Coco Rico, a coconut-flavored rum liqueur created in South Africa to simplify Piña Colada preparation. A team of British executives discovered it and recognized its potential, launching it in the UK in 1980 as Malibu after the original name became unavailable. The brand became popular by marketing a carefree, tropical, "summer in a bottle" image, which is still reflected in its iconic white bottle and the tagline, "It comes from paradise and tastes like heaven
