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Cîroc vodka was created by French distiller Jean-Sébastien Robicquet in 2003, who combined his family's winemaking heritage with innovative distillation techniques to produce a vodka from fine French grapes, rather than grain. The brand's name is a combination of the French words "cime" (peak) and "roche" (rock), referencing the high-altitude vineyards in France where the grapes are grown. After its initial launch, the brand struggled until a partnership with Sean "Diddy" Combs in 2007 transformed it into a major success through aggressive marketing and celebrity endorsements.
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