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Vodka
Smirnoff was founded in Russia by P.A. Smirnov in 1864, becoming a popular vodka for the Tsar's court before being nationalized after the Bolshevik Revolution. The family fled, and the brand was later revived in the U.S. in 1934 by Rudolph Kunett, who struggled to sell vodka until he partnered with Heublein's John Martin in 1939. Martin's marketing of Smirnoff as a "white whiskey" and the invention of cocktails like the Moscow Mule helped the brand gain popularity, ultimately making it the best-selling vodka brand in the world.
