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Glenfiddich Distillery was founded in 1887 by William Grant and is now run by his descendents. Glenfiddich means "Valley of Deer" and that is why its logo has a Stag. Glenfiddich was the first whisky brand that marketed itself as single malt and now is the world's most popular Single Malt Whisky that accounts for over 30 percent of the total Single Malt Whisky sales worldwide. It is also the most awarded Single Malt Whisky at the International Spirits Challenge.