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Vodka
Ketel One's brand story is rooted in the over 300-year history of the Nolet family's distillery in Schiedam, Netherlands, which was founded in 1691. The brand itself was created in 1983 by 10th-generation distiller Carolus Nolet Sr., who, after traveling to the United States, developed a premium vodka for the emerging cocktail culture using both modern column distillation and traditional pot stills named after the original pot still, "Distilleerketel #1". The brand grew successfully through word-of-mouth within the bartending community before a 2008 partnership with Diageo amplified its global reach.
