Blair Athol, which dates from 1798 is situated in Pitlochry, Perthshire and not in the village of Blair Atholl some miles to the north.
After several changes of ownership and a period of closure from 1932 to 1949, distilling restarted under the new owners, Arthur Bell & Sons. The Bell's brand was the leading whisky brand in the UK and demand led to expansion in the 1970s. Blair Athol single malt appeared in the 1980s, initially as an 8 year old. It has been available as part of the Diageo Flora & Fauna range as 12 year old in first-fill sherry casks for many years and the spirit is regularly seen in bottlings by independents.
Pitlochry is at the heart of the tourist trail and Blair Athol has run a very busy visitor centre for many years, as the Home of Bell's.